|

The birth of discount retailing
Most people think discount retailing began in
1962 – the year that Kmart, Target, and Walmart first opened. But
actually, the chain of variety stores Sam Walton owned during the
1950s faced stiff competition from many regional discount stores.
1962 – Walmart begins
Before opening Walmart, Sam traveled the
country studying everything he could about discount retailing. He
became convinced American consumers wanted a new type of store.
Trusting his vision, Sam and his wife Helen put up 95 percent of the
money for the first Walmart store in
Rogers,
Ark.
1972 – Walmart goes public
Discounters such as Kmart quickly expanded in
the 1960s, while Sam only had enough money to build 15 Walmart
stores. In 1972, Walmart stock was offered for the first time on the
New York Stock Exchange. With this infusion of capital, our company
grew to 276 stores in 11 states by the end of the decade.
The 1980s – Walmart comes of age
In 1983, the first Sam’s Club
members-warehouse store opened. The first Supercenter opened in
1988, featuring a complete grocery, and 36 departments of general
merchandise. By 1989, there were 1,402 Walmart stores and 123 Sam’s
Club locations. Employment had increased tenfold. Sales had grown
from $1 billion in 1980, to $26 billion.
The 21st century – one of the most successful retailers in
the world
Today, 8,400 stores and club locations in 14
markets employ more than 2.1 million associates, serving more than
176 million customers a year. Our history is a perfect example of
how to manage growth without losing sight of your values. Our most
basic value has always been, and always will be, customer service.
Sam’s secret — give your customers what they want
In his autobiography, Sam said, "… if you
think about it from the point of view of the customer, you want
everything: a wide assortment of quality merchandise; the lowest
possible prices; guaranteed satisfaction; friendly, knowledgeable
service; convenient hours; and a pleasant shopping experience. You
love it when a store exceeds your expectations, and you hate it when
a store inconveniences you, gives you a hard time, or pretends
you're invisible."

|